How to drive more YouTube views with Pinterest
In the interests of ensuring a joined up strategy and increasing visibility, it makes sense to post any client YouTube videos on their Pinterest. Apparently there are also some pretty good SEO benefits. This article shows the best way to do so – it’s fairly straightforward.
New ways to get insights from LinkedIn Influencers
LinkedIn are clearly pushing this feature, and it would be amazing if we could get our clients listed as thought leaders. Interestingly, one of the new features is “content discovery modules”, which means LinkedIn Influencers could become a great source for content creation.
Study says Twitter is fastest-growing social platform in the world
Apparently the number of active Twitter uses grew 40% from the second quarter to the fourth quarter of 2012. It has grown 714% since July 2009. 21% of the worldwide internet population now actively uses Twitter on a monthly basis.
Promoted Posts – Facebook’s 20% text rule
Some users have recently found that their promoted posts are being declined for violating this post. As we now run promoted posts (and they seem to be fairly well-received), this is something worth bearing in mind when we create images. We can definitely still make some text-heavy images, but it would be nice to have a mix so that we have the option to use some in promoted posts. Also, the point about text being overused and disruptive in news feeds is potentially valid.
[INFOGRAPHIC] Guide to Facebook content marketing
A very ugly infographic that makes some very valid points. Are we thinking enough about length of posts, frequency of posts, regularity, optimal times, visual impact, etc…
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