Facebook is testing ‘ranked comments’ for pages. The comments with the most engagement will float to the top, whilst the ones with little or no engagement will sink to the bottom.
Facebook are hoping this will boost engagement in a similar way to how Reddit works.
In a statement to Mashable, Facebook said: “We are testing a new format for comments on page posts. As part of this test, the most engaging comments appear higher up. You will also be able to reply to individual comments, as well as the original post.”
How do you think audiences will react to ranked comments? Will it encourage engagement or competition?