Are you looking for a social media management tool? I would suggest a trial with Sprout Social. Here are my thoughts:
What I think of this programme:
- First impression – nice layout, easy to navigate, self-explanatory – provides ‘?’ in the corner. Great, if you’re not sure what something means.
- Reports can help improve social media monthly monitoring, e.g. less time spent on monitoring reach, more time spent on other essential tasks.
- You can invite other team members and create tasks for them – 1 account could be used with multiple team members.
- You’re able to customise Sprout Social branding with your own logo – great tool if you’re managing clients.
- Overall I like it – it has a combination of tools like Facebook analytics, Hootsuite and Google Alerts all in one programme.
The data you can get from it:
- Track the number of new followers, fans, interactions, users and impressions.
- Access audience demographics e.g. gender and age.
- Track how well you’re engaging on Twitter – the higher the engagement, the more valuable your audience will become.
- Track messages sent on Facebook and Twitter – look at the number of likes, comments and engagement for Facebook and number of clicks, responses and reach on Twitter.
- Set up web alerts, much like Google alerts.
- Set up tasks and team tasks. Could be handy when working in large teams?
- Schedule messages for Twitter and Facebook, much like Hootsuite.
- Find out which of your followers have mentioned you, their follower count, and which followers you have had conversations with. You can filter by all or influential people, unfortunately I don’t think you can filter by month.
- Facebook report very much like Facebook analytics.
- The Twitter report was very helpful – number of retweets per month, clicks received, messages received, conversation rate and update rate.
- You’re able to compare Twitter reports in Twitter Comparison. This would be great to analyse how we have improved over a long period e.g. every six months/year.
Have you trialled Sprout Social? What do you think?