Social Media 4 Recruitment

Social Media Developments – 4th January 2013

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Twitter Passes 200 Million Active Monthly Users

Here is how it now compares to some of the other social media networks:

Google+ – 135 million users.

Facebook –  over 1 billion.

Tumblr – over 77 million blogs and 3.4 million unique visitors (per comScore).

Instagram – 100 million users – though it will be interesting to see how many users defect as a result of the new changes to their terms and conditions. I deleted my account with them this week in favour of another similar app.

Though I have also found this interesting article on Twitter growth vs. that on Facebook.

I’ve also read predictions that SlideShare will be the biggest growing social network in 2013 and here are some others to watch.

Google+ Improves Integration

Now when you upload a video to YouTube, you have the option to automatically share with your Google+ account. Google+ will also show all your public videos on your profile.

Google have also made it possible to start adding links Google+ profiles and pages into Blogger posts when you want to mention them.

I think this is a sign of things to come as the two channels become closer to one super-network.

New YouTube Design

YouTube has changed its design to make the Subscribe and Watch Channel functionality more prominent. This should help everyone who owns channels as it should encourage high numbers of subscribers. I imagine this will be particularly noticeable on the paid branded channels.

Top LinkedIn Company Pages

LinkedIn has named what it considers to be the top 12 company pages. These are (in alphabetical order):

  1. Abode
  2. Aurecon
  3. CNBC
  4. HireVue
  5. HubSpot
  6. INSEAD
  7. The IT Media Group
  8. Magna Powertrain
  9. Pacific Dental Services
  10. Tata Consultancy Services
  11. The Walt Disney Company
  12. Xactly Corporation

 

It’s worth taking a look at these to see if there is anything we can incorporate into our client company pages to improve engagement and increase followers.

New Twitter Design is Mandatory

The new Twitter design was previously an option, but over the past few weeks, Twitter has made this compulsory across all profiles. You’ll be able to see the real Twitter users by whether or not they have updated the header photo on the top of their profiles.

Facebook Tests Single Column Timelines

Facebook looks to be testing yet another type of layout for profiles and pages. Apparently this is very early days though, so look out for more on this.

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