Twitter have introduced Vine, a mobile service that lets you capture and share short (6 seconds or less) looping videos, similar to animated gifs.
The process is easy and involves no editing. When you hold your finger to the screen, the app is recording. When you remove your thumb, recording stops and can be started again by replacing your thumb to the screen. This lets users record multiple short clips that are threaded together into a continuous video.
Vine have their own blog [http://vine.co/blog] and the app is available for free on the iPhone and iPod touch. They are working on making it available on other platforms. Whilst Vine has been acquired by Twitter, you don’t need a Twitter account to use Vine.
Twitter’s vice president of product, Michael Sippey, said: “Like Tweets, the brevity of videos on Vine inspires creativity.”
Users can also explore video categories with a hashtag. Mashable describe it as as “a new storytelling format”, encouraging users to create their own stop-motion works of art and tweet them with the hashtag #VineArt.
Vine could be an interesting way to create new content. It’s hugely creative and 6 seconds is certainly a challenge to deliver a message. We could use the app to create content ourselves or ask fans/ followers to create short videos accompanied by a campaign hashtag.
The opportunity for creative content is there, but may be risky due to the possibility of inappropriate content.
Unfortunately, Vine already has a number of users posting graphic sexual content. Twitter have apologised for one such video becoming one of the ‘Editor’s Picks’ and have stated that users can report inappropriate videos. They are also said to be banning searches for explicit content and deleting X-rated users.