As Giles mentioned at the conference, perhaps we might be seeing Vine speaking at our next conference.
Twitter is a world where less is more and every character is valuable. It’s the same principle for Vine except every second and every image is valuable. In recruitment, I think this is something that could work in our favour. In a world of content and lengthy job descriptions, this could be a method of cutting through the noise and being concise with the facts.
Here are some ideas I had:
- We would post out a tweet which says “Engineering is…” and then have a Vine video which has snappy slides of exciting associated with engineering such as “inspiration, opportunity” etc.
- In a similar way to posting quotes from employees at Boots and Nestlé on Facebook, we could have an employee giving six words that describes their role/company culture
- On the other side of the coin perhaps we could post a short clip of a recruiter/hirer saying what they want from an Assistant Manager, e.g.
Tweet: “What makes a perfect Assistant Manager?”
Vine Video: “Someone who makes customers feel at home”
On the flip side how would we measure the ROI for Vine? I think it could help with short-term campaigns such as Boots Talent Programmes, SPP and Year in Industry but it would be more difficult long-term. We would also have to consider that it might not be easy for our clients to have Vine videos approved by their head offices.
Still, I do hope we get to use it because it would challenge our creativity and video is one of the most popular forms of content.
What do you think? In the meantime have a look at some of these examples of Vine being used for recruitment: http://www.dailydot.com/business/companies-using-vine-recruitment/