Pinterest has finally launched an analytics tool, making it easier to collect metrics around the way users interact with pins originating from your website. Pinterest Web Analytics will provide you with information about how many people have pinned from your site, how many people have seen those pins, and how many people visited your site from Pinterest.
With this tool, it’ll be possible to determine if the information and content you’re sharing from your blog or website is resonating with an audience (and if so, which audience) as well as what’s not working.
To access Pinterest Web Analytics you first need to request access to Pinterest’s new look then make sure that the website listed on your profile is verified (this is to prevent spam). Once the verified checkmark appears next to your website, go to the top right menu and click on Analytics.
This is a new tool so it’s bound to have some teething problems. However, once established, perhaps the ability to measure your ROI will convert Pinterest into a more serious channel beyond recipes and interior design?