Facebook has updated its policy for cover photos on Facebook Pages. It is now OK to include calls to action, contact info, etc., as long as the text does not exceed 20% of the image (a rule which was also recently brought in for promoted posts). The new rules simply state:
All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.
I would recommend we review our client Facebook Page cover photos to include URLs and/or calls to action.
Having been talking about it since 1st November last year and testing it on a number of pages since then, Facebook are finally rolling out the ability to reply to specific comments on a status update. It will be opt-in from Monday 25th March and then turned on for everyone in July. This will make it much easier to engage, and particularly to run Q&As. I recommend opting in as soon as we get the chance.
Replies won’t work on mobiles at the moment, but should do in future.
Google has announced a string of products it is no longer supporting, in order to allow it to focus on other areas. The largest of these is Google Reader. I have always been a fan of Google Reader, as it was a great way to curate content. It looks as though Google Alerts will still work, meaning that news can still be sent to gmail accounts.
LinkedIn has created a microsite with tips on how to attract followers and build relationships. While it’s fairly basic at the moment, I would recommend having a read through it as a useful refresher and some of the resources are quite detailed.