Earlier this week, Gemma sent round an email about the Colleague X-ray toolbar. I’ve been having a play with it today, and it’s fantastic.
By default, the toolbar lets you search Facebook, Google+, Twitter and Xing on Bing. However, it is also possible to add Google (and other search engines) as well as other social media channels. For example, I have just run a search for customer insight analysts in Nottingham on LinkedIn using Google:
This was fairly simple, but it is very easy to create a search that drills down much more deeply. You can set up 8 different filters, across all standard Boolean string instructions, for example:
Once you have set up a search for candidates, you can use the methods I described here to find out more about them. You can also copy paste anything from the search results into the toolbar to allow for easy cross-referencing.
I can see a number of uses to this toolbar:
- Candidate identification on LinkedIn, Twitter and Google+.
- Identify influential users on these channels who may be worth engaging with.
- Finding popular content in these channels and using this for inspiration.
While this doesn’t technically let us do anything we couldn’t already do, it is a much quicker and easier way of doing it. I think this could be a great time saver and a way to expand what we do (particularly for greater engagement on Google+, if this is an avenue we want to pursue).
I love this toolbar, and would be very happy to show you all how to download it and set it up so you can start using it.