Facebook launches verified accounts
Much like Twitter, Facebook has now introduced verified accounts. Verified accounts will be specifically available to public figures with large audiences, namely, celebrities, government officials, popular brands and some journalists.
Twitter has undergone a major upgrade this week which mean Twitter lists have changed. Previously, you could only create 20 lists. Now, you can make up to 1,000, and those lists can contain as many as 5,000 accounts. This could be potentially interested with clients who target various areas e.g. engineering, mining, oil, HR, finance etc. I think it would be worth creating multiple Twitter lists for each area/department of a client. This could help with finding retweets, interesting industry content and even potentially targeting candidates.
Google introduces stand-alone hangouts app
Google has announced an upgrade to its Hangouts real-time communication service for the web, Android and iOS. The new Hangouts app will focus on conversations, rather than contacts. You’ll be able to contact friends, colleagues and loved ones on any platform, regardless of the operating system.
Here’s what’s new with the upgrade:
- New Google+ Photos features keep photos organized and looking their best
- Make your photos look even better with Auto Enhance
- Browse highlights from all your photos
- Share short animations, panoramas, and more
- Hangouts has moved to its own app for messaging and video call
- Discover interesting content via related hashtags
- Ability to edit more profile fields and upload a cover photo
- New interactive Google Offer posts in the stream
- Control how often What’s Hot posts appear in your stream
- Support for displaying strike-through text
- Ability to edit comments
- Ability to copy the post’s permalink