Facebook launches verified pages and profiles
These new pages and profiles allow authentication for celebrity or product pages. Facebook is still rolling this out, but once available, can be seen by the ‘Verified’ tick next to the page/profile name.
Twitter adds additional security
Twitter has added a second verification stage to the login in proces to ensure the user is who they say they are. This is one worth mentioning to clients to warn them this will happen. Users will be asked to register a verification email address or phone number.
LinkedIn launches new navigation bar
Some of you may have noticed that LinkedIn has updated it’s look yet again with a new navigation bar. I’m actually a fan of this (once you work out where they’ve moved features like groups etc.) as the look is more simplistic and makes it easier to move around within LinkedIn. This seems to have been on some profiles for a while, but it’s still in the process of being rolled out.
Twitter launches lead generation cards
These cards specifically allow marketers to gather information directly from tweets – could be useful for collecting information about candidates interested in certain jobs. Currently this is only available from Promoted Tweets.
Useful tool – WhoTweetedMe.com
Owned by Hubspot, this is a free tool showing most influential tweeters and potential reach. This could be useful for monthly reports.