Social Media 4 Recruitment

The question of Google Plus

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So Google Plus is still relatively new to a lot of people. Whilst it launched in 2011 and there was a lot of buzz around it, a lot of people still have no idea what it is, how it works, or whether it’s right for them.

Here’s what we know:

  • Google+ has been proven to boost SEO ranking.
  • It has over 1 billion users, of which 359 million are active.
  • The 45-54 year old bracket has increased it usage 56% since 2012.
  • Rich media (images, videos, etc) work really well.
  • Personalised and vanity URLs are being rolled out
  • Google+ will automatically generate the top three hashtags for a post
  • Engineers and tech users are widely represented
  • It’s a professional landscape, geared toward connecting businesses and professionals
  • It’s integrated with Google services (Gmail, Google Docs, etc)

On Google+, you can:

  • Create a personal account
  • Create a page
  • Add people to circles based on specific groups or topics
  • Join Hangouts to conduct chats, Q&As or recorded conferences
  • Join Communities¬†to discuss relevant topics with like-minded people
  • Follow Pages
  • Mention people
  • Format posts with underlining, italics or bold font
  • Edit or delete after posting
  • Disable comments and make posts ‘exclusive’ or ‘private’
  • Post content to specific circles of people
  • Post longer content than on other social media channels
  • Upload photos using drag-and-drop
  • Embed posts directly onto websites or blogs

So why can Google+ work for recruitment?

  • Recruiters can use circles to categorise candidates, sending out specific jobs and targeted content to the right audience. Segmentation reduces unwanted posts in your feed. These circles can become talent pipelines, or talent pools.
  • It’s great for developing a connection network.
  • The focus on rich media is perfect for visual job specs or memes.
  • The keyword and SEO benefits are ideal for job searches.
  • Hangouts can be used to host chats or Q&As.
  • Authorship lets you as an author stand out against your content, giving you authority and authorship. By configuring Google so that your image appears next to your content, recruiters can show their expertise.
  • A lot of Google+ profiles include contact information, which LinkedIn doesn’t.
  • You can use hashtags to group content and make it searchable

And here’s a question, do you say ‘GooglePlus’, or ‘Google+’?

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