Social Media 4 Recruitment


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Content Discovery: #NewKlout

“Content Discovery” is sweeping the social networks, with Facebook recently releasing the Paper app (a ‘re-imagining of the News Feed), and LinkedIn using Pulse to share content. Now Klout have launched #NewKlout!

Whilst Klout is well known for scoring  influence on social media, #NewKlout aims to raise your influence score by highlighting interesting content for you to share, tailored to what “will strike a chord with your unique set of friends, fans, and followers”.

You can share this content through Klout, which will be measured by your Klout score rising and falling. You can add and remove content topics, to tailor the types of things you’ll see.

NewKlout

Find out more about #NewKlout here: http://blog.klout.com/

I’m currently experimenting with sharing content through Klout, as it allows you to create, schedule and measure the impact.


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Infographic Inspiration

After our Infographic training session, I thought I’d put a blog together highlighting some good tools to use. It might be a bit of a lazy blog as it’s mostly just links to other sources but they are certainly sites I will be referring to again and again when I’m creating infographics.

This is a really interesting article by Lilach Bullock on 15 Tools to Make Amazing Infographics. I particularly enjoyed the image she uses to illustrate her point.

There’s also a great series of blogs which highlight ‘alternatives to boring pie charts’: Part 1, Part 2, Part 3.

One message of the infographic training session was that it’s important to get the colour scheme right. Whether you’re trying to emulate a client’s branding or not, it’s important to find a palette of colours that work together. One tool I came across is www.colorcombos.com, which is a great site for putting together a colour palette. They can grab website colours, give you popular combos and allow you to search for random colour combinations.

Here’s a list of distribution sites and sources of inspiration:

It’s also worth setting up a Pinterest board of your favourite infographics and following infographic Twitter feeds, so you have a source of inspiration.

What tools are other people using for infographics?


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How can blogs encourage engagement with candidates?

I’ve recently been thinking about how we can encourage engagement with candidates using blogs. I’ve put together a few ideas below:

  1. Guest blogging from high profile employees.
  2. Guest blogging from celebrities who have worked with brands e.g. Jamie Oliver.
  3. Updating blogrolls – add links to sites which showcases the brands interests and highlights their brand personality. The owners of those blogs will find your blog and will be likely to add a reciprocal link in their blogrolls.
  4. Submit posts to Social Bookmarking sites such as Digg, StumbleUpon and Reddit. This is a great way to boost traffic.
  5. Submit posts to Search Engines such as Google and Yahoo – submit the blog’s URL to them.
  6. Post one ‘photo gallery’ blog post per month – this could help with relocating candidates. The post could highlight an area of the town/city or a department at the brands Head Office.
  7. Host a link/feed to the blog site on the brands job website.
  8. Upload the Tubepress plugin – the plugin allows you to display YouTube and Viemo videos and galleries in blog posts.
  9. Include one picture per blog post – pictures are more likely to receive engagement.
  10. Include a live Twitter feed on blog site.
  11. Promote again via social –  a few weeks later re-post the blog to the brands social media channels e.g. ‘Did you miss…’

 

Please leave a comment with your thoughts and suggestions; I’d love to hear your feedback!


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There’s another new Facebook…. maybe

Socl (pronounced “social”…) is a research project from Microsoft Research FUSE Labs. It began as a social media experiment targeted at students for the purpose of learning. Socl claims that it has now evolved to be a service where people connect over shared interested expressed primarily through photos. People compare it to Pinterest, but I don’t think that’s quite right – it’s more of a moodboard generator.  It has been in private beta test mode for a year, was given a low-key launch in May and now it has opened up to the wider public, so anyone with a Facebook account can sign up.

I’ve had a play, and it is very clearly still in beta mode – Microsoft freely admit this. A lot of things are confusing, obscure, perverse or ill-explained. I nearly gave up in frustration very quickly. However, after a little perseverance I found an amazingly close-knit community and a lot of potential. I had some fun creating a few boards, which you’re welcome to have a look at here. Immediately after posting, I had quite a few random people liking, following and sending me messages. There aren’t many people using it, but they’re definitely keen,

I don’t actually think Socl will take off. People are too overwhelmed by Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram (maybe not), etc… Amusingly, Socl even allows you to connect your profile to nearly all of these. However, I do think it’s a very interesting experiment for several reasons.

People have been talking about social search for so long. People have been waiting for social search to take off. Facebook looked like it was heading in that direction, but seem to have lost interest. Socl – obviously – is powered by Bing. And it works well. It feels like what I always thought social search should be, and I hope everyone else is making notes. I’m interested to know what, if anything, the SEO community thinks of it – in theory, the amount of links it generates should be great for them, but I don’t know how much attention Google will pay to this.

It could also potentially be brilliant for content creation. The posts I created literally took me a few minutes each. Uploading your own content is currently an imperfect process, but it is extremely easy to curate other people’s content. Part of me likes the idea of using it to create these pretty moodboards, that can then easily be shared on Facebook and Twitter. Even if we never actually published the post, the act of creating one could help to come across some useful articles and photos.

I don’t think we should have an active presence there. I don’t know if it will take off, or if it will just fizzle and die. But I like it.