Social Media 4 Recruitment


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Social Media Developments – 15/07/13

Facebook’s ‘new’ Graph Search

Facebook has announced a new ‘advanced Graph Search’ that’s a “new way to find people, places, photos and interests on Facebook” [Source: A New Twist in Facebook’s Graph Search Tale]. Facebook have highlighted the change with a reminder on users’ home pages. Facebook are also working on making Graph Search easier to use, with more advanced features.

New features and integrations include:

  • Easier to view and use interface
  • Fastest way to search and showcase results
  • More relevant results
  • The new tool understands more and different ways of asking questions

Facebook are also working on a mobile version of Graph Search.

Twitter syncs Direct Messages

Twitter have rolled out the ability to sync direct messages across all apps. This will make keeping up to date from various devices a lot easier. The update coordinates with Android, iPhone, iPad, Mac, twitter.com, mobile.twitter.com and TweetDeck.

Users will need the latest version of each app to ensure they are synced.


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Social Media Developments – 5th July 2013

LinkedIn adds new features to homepage

LinkedIn has added 2 new features to its homepage – the first, Who’s Viewed Your Updates, the second, You Recently Visited. The first of these could be particularly useful in reporting a more detailed breakdown of reach, showing the number of views, likes and comments for each of your status updates over the past 14 days. The views will also include 2nd and 3rd degree connections, rather than just 1st.

The You Recently Viewed section allows you to maintain engagement with these individuals.

LinkedIn’s aim of these changes is to make your homepage more personalised.

LinkedIn reaches 300 million company pages

  • Over 500,000 have been added in the past year.
  • LinkedIn believes the following updates are most popular: inside looks and interviews, employer branding and career opportunities, tips and best practices, fun facts and quotes.
  • But I wonder how many are duplicates?

Facebook updates comment sorting

Since the introduction of being able to reply to individual comments on Facebook, they’ve now introduced a feature which enables users to search by top comments on pages, i.e. those that have received the most engagement, similar to the way Twitter categorizes searched tweets by ‘Top’ or ‘All’. The alternative option is to search chronologically.

You are also now able to post images in comments, allowing for one post to stem into many or to post a series of related images in, effectively, one post.


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Social Media Developments – 21st June 2013

Instagram launches video

Yesterday, Instagram launched the facility to upload videos to the service – presumably in an effort to compete with Vine and try and increase the usage of Instagram as a whole.

LinkedIn allows media in updates

In addition to adding media to LinkedIn profiles, you can now add images, documents and presentations to updates on the LinkedIn homepage.

Facebook removes Sponsored Stories

In an effort to streamline its advertising options, Facebook is reducing its current offering of 27 types of adverts to 13.The changes are summarised below:

  • Sponsored Stories in their current form will cease to exist. These have been removed for privacy reasons – so to not use individual’s names and photos on advertising – and been replaced by social ads.
  • Questions for pages and Facebook Offers are being removed entirely.

Google+ dashboard

Google+ pages will now see a dashboard in order to update their information across multiple Google services, e.g. maps, search and Google+. It also allows you to start advertising with Adwords and provides information on searches.


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Social Media Developments – 17/06/2013

Facebook Hashtags are here!

After all the talk, Facebook has finally started rolling out Hashtag support.  According to Facebook, many users already post hashtags anyway, so their motive is ‘why not make them work’.  Hashtags will now be both clickable and searchable.

If I’m honest, I’m not sure whether I’m ecstatic or sceptical about this. I can see many Facebook users using Hashtags inappropriately and because there is no character count, I’m keeping my eye out for who can post the longest Hashtag.

I’m also interested to find out whether Facebook will integrate Hashtag search results with the likes of Twitter and Instagram. Only time will tell.

What do you think about Facebook’s decision to finally integrate Hashtags?

Facebook rolls out Hashtags

Lights, camera, Twitter! Twitter launches #FollowMe video service

Last week, Twitter launched a new tool that allows users to instantly create shareable movies depicting their social footprint, top tweets, photos and followers. The new venture called #FollowMe, allows you to include music from a selection of 30 licensed soundtracks from Rumblefish.

Personally, I love this idea. It might not be client-focussed but it would be great to use on your personal Twitter accounts.

For more information about #FollowMe, visit: http://mashable.com/2013/06/13/twitter-launches-followme/

#FollowMe Twitter Video Service


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Social Media Developments – 7th June 2013

Facebook launches verified pages and profiles

These new pages and profiles allow authentication for celebrity or product pages. Facebook is still rolling this out, but once available, can be seen by the ‘Verified’ tick next to the page/profile name.

Twitter adds additional security

Twitter has added a second verification stage to the login in proces to ensure the user is who they say they are. This is one worth mentioning to clients to warn them this will happen. Users will be asked to register a verification email address or phone number.

LinkedIn launches new navigation bar

Some of you may have noticed that LinkedIn has updated it’s look yet again with a new navigation bar. I’m actually a fan of this (once you work out where they’ve moved features like groups etc.) as the look is more simplistic and makes it easier to move around within LinkedIn. This seems to have been on some profiles for a while, but it’s still in the process of being rolled out.

Twitter launches lead generation cards

These cards specifically allow marketers to gather information directly from tweets – could be useful for collecting information about candidates interested in certain jobs. Currently this is only available from Promoted Tweets.

Useful tool – WhoTweetedMe.com

Owned by Hubspot, this is a free tool showing most influential tweeters and potential reach. This could be useful for monthly reports.


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Social Media Developments – 31/05/13

Facebook launches verified accounts

Much like Twitter, Facebook has now introduced verified accounts. Verified accounts will be specifically available to public figures with large audiences, namely, celebrities, government officials, popular brands and some journalists.

Verified Facebook AccountNew Twitter lists

Twitter has undergone a major upgrade this week which mean Twitter lists have changed. Previously, you could only create 20 lists. Now, you can make up to 1,000, and those lists can contain as many as 5,000 accounts. This could be potentially interested with clients who target various areas e.g. engineering, mining, oil, HR, finance etc. I think it would be worth creating multiple Twitter lists for each area/department of a client. This could help with finding retweets, interesting industry content and even potentially targeting candidates.

Google introduces stand-alone hangouts app

Google has announced an upgrade to its Hangouts real-time communication service for the web, Android and iOS. The new Hangouts app will focus on conversations, rather than contacts. You’ll be able to contact friends, colleagues and loved ones on any platform, regardless of the operating system.

Here’s what’s new with the upgrade:

  • New Google+ Photos features keep photos organized and looking their best
  • Make your photos look even better with Auto Enhance
  • Browse highlights from all your photos
  • Share short animations, panoramas, and more
  • Hangouts has moved to its own app for messaging and video call
  • Discover interesting content via related hashtags
  • Ability to edit more profile fields and upload a cover photo
  • New interactive Google Offer posts in the stream
  • Control how often What’s Hot posts appear in your stream
  • Support for displaying strike-through text
  • Ability to edit comments
  • Ability to copy the post’s permalink