Social Media 4 Recruitment


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New Google+ layouts

Google+ has changed its layout to make content and images more significant.

Cover photos are significantly larger and measure 2,120 pixels x 1,192 pixels. Profile photos have also changed to a circular shape. The shape change could make any existing logos look messy, so we need to ensure we review any existing client Google+ page logos.

The ‘about’ section has moved to a card-style layout, making information clearer and easier to read.

mashable

In addition, the “Work” section includes a new feature: skills. Much in the same way you can list skills on your LinkedIn profile, you can now list skills on your Google Plus profile.

The home stream has changed to look a bit like Pinterest’s pin-board layout. The new layout is responsive to various devices, so it will adjust to varying screen sizes. But rather than automatically adjusting the three-column layout to a single-column layout for mobile devices, the three-column layout will remain usable.google home

It is important to review what these changes mean to any client Google+ pages and amend cover photos and profile pictures.


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Social Media Developments – 1st March 2013

Twitter Mobile Study

Twitter has released statistics on mobile usage. Mobile users are more likely to use Twitter than those that check it on any other device. This means we must ensure that everything we do on Twitter is optimised for mobile. Also, mobile users are more likely to log on during the morning, on their commute and in the evening – meaning we can broaden the hours we post.

Social Media Sizing Cheat Sheet

In case we need sizes for designs, click here.

Bit.ly Link Insights

Recently, I think I’ve come across a few reasons that moving to bit.ly as our URL shortener would be a good idea. Here’s another. They have just introduced additional insights to show information like what time of day users clicked on the link, no. of clicks over the past year etc.


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Infographic Inspiration

After our Infographic training session, I thought I’d put a blog together highlighting some good tools to use. It might be a bit of a lazy blog as it’s mostly just links to other sources but they are certainly sites I will be referring to again and again when I’m creating infographics.

This is a really interesting article by Lilach Bullock on 15 Tools to Make Amazing Infographics. I particularly enjoyed the image she uses to illustrate her point.

There’s also a great series of blogs which highlight ‘alternatives to boring pie charts’: Part 1, Part 2, Part 3.

One message of the infographic training session was that it’s important to get the colour scheme right. Whether you’re trying to emulate a client’s branding or not, it’s important to find a palette of colours that work together. One tool I came across is www.colorcombos.com, which is a great site for putting together a colour palette. They can grab website colours, give you popular combos and allow you to search for random colour combinations.

Here’s a list of distribution sites and sources of inspiration:

It’s also worth setting up a Pinterest board of your favourite infographics and following infographic Twitter feeds, so you have a source of inspiration.

What tools are other people using for infographics?


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How can blogs encourage engagement with candidates?

I’ve recently been thinking about how we can encourage engagement with candidates using blogs. I’ve put together a few ideas below:

  1. Guest blogging from high profile employees.
  2. Guest blogging from celebrities who have worked with brands e.g. Jamie Oliver.
  3. Updating blogrolls – add links to sites which showcases the brands interests and highlights their brand personality. The owners of those blogs will find your blog and will be likely to add a reciprocal link in their blogrolls.
  4. Submit posts to Social Bookmarking sites such as Digg, StumbleUpon and Reddit. This is a great way to boost traffic.
  5. Submit posts to Search Engines such as Google and Yahoo – submit the blog’s URL to them.
  6. Post one ‘photo gallery’ blog post per month – this could help with relocating candidates. The post could highlight an area of the town/city or a department at the brands Head Office.
  7. Host a link/feed to the blog site on the brands job website.
  8. Upload the Tubepress plugin – the plugin allows you to display YouTube and Viemo videos and galleries in blog posts.
  9. Include one picture per blog post – pictures are more likely to receive engagement.
  10. Include a live Twitter feed on blog site.
  11. Promote again via social –  a few weeks later re-post the blog to the brands social media channels e.g. ‘Did you miss…’

 

Please leave a comment with your thoughts and suggestions; I’d love to hear your feedback!


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New Twitter Profiles: Header Images

Twitter recently announced new changes to profiles.

The most significant change is that they’ve added header images, like Facebook but without the limitations. The header image also serves as a backdrop for your Twitter account information including: profile picture, username, Twitter account name, Twitter bio, location and web link.
Nestle Twitter Feed
Ideally, the header image should be 1252×626 pixels, with a max file size of 5MB  for optimal viewing across all devices. The font will be white so it is a good idea to choose a darker image. Twitter will automatically shade the lower part of your image. A darker image will make your bio stand out.

This is a great opportunity to get more visually creative with your Twitter feed and really show what your brand and feed is all about.

Click here for some great examples.