Social Media 4 Recruitment


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My new favourite Twitter tool

Yes, I love Twitter. And I write about Twitter tools a lot. But that’s only because there are so many awesome and clever things out there. And RiteTag is my new favourite (sorry Buffer, I still love you too…)

RiteTag is a seriously clever tool for figuring out which hashtags to use. I have tried hundreds of hashtag tools, and generally been unimpressed. This one is much sleeker and much more impressive.

So when you log in, the first thing it will do is analyse your own Twitter feed. You can run 10 of these audits a month for free or go pro to get more. Here is a sample from my own personal feed (note most of these aren’t very good because I’m often quite lazy with hashtags on my personal account…)

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You can look through all the recent hashtags you have used and see what similar tags you could have used. For example, #NowPlaying is ridiculously overused (not a surprise, as Spotify adds it automatically when you share a playlist). If I actually wanted people to see the tweet, the drop down box informs me that #Spotify would have been a better choice. It’s not perfect, because it also suggests #ValentinesDay as a suitable alternative, but this can easily be resolved with a little common sense.

As well as reviewing this for my own posts, I can also run searches from any Twitter users, from tweets I have favourited and by uploading planned tweets in bulk (up to 100). Again, you get a certain amount for free each month and can then go pro to get more.

Finally, you can create and schedule tweets within the tool. Obviously there are several other tools that do this very well, and this may not be the best option for our clients. However, if you have a chance, I would recommend having a play with it – it is extremely well set-up for split testing and might be a good option for, say, outreach campaigns where we are posting a lot of very similar tweets. If you do create and schedule through RiteTag, you can also build up an idea of what hashtags perform well, which could be really useful on an ongoing basis. Obviously I’ve only just started playing, but you can see below what analytics I currently have available:

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I know there are a billion Twitter tools out there, but I really, really recommend you give this one at least a cursory glance. Even if you only log in once a month to see what hashtags are worth using for each of your clients. It could be a great way to build up a bank of effective hashtags.

Just remember, it is still in beta, so things are likely to change a bit and it is a bit slow sometimes… But it really is worth persevering with!

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Social Media Developments – 16/05/13

Can you comment on Facebook posts directly from Bing?

Apparently so! Bing now shows comments from Facebook, relevant to you search, in the sidebar. From that search, you can Like a friend’s post, comment, or see the original post on Facebook.

LinkedIn Mentions

LinkedIn has introduced a mention feature which allows users to engage with other users. It’s pretty much identical to Facebook’s and Twitter’s mention. This would be extremely useful when targeting specific individuals for niche job roles, as well as contacting candidates who have previously commented in a group asking for jobs in specific areas.

Twitter adds tailored Trends to the iPhone and Android App

Users are now able to view Twitter Trends from around the world, as well as drill drown to tailored trends on the iPhone and Android app. The trends are based on your location and who you follow on Twitter. This means users will see trends specifically catered to their own personal interests.

70% of brand engagement on Pinterest is user-generated

According to a recent study by Digitas and Curalate, 70% of brand engagement on Pinterest is generated by users. To read more, click here.


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Why use Facebook for recruitment?

After listening to the Work4Labs webinar, I’ve noted down some interesting statistics about using Facebook for recruitment. Please see below:

  • 70% of recruiters say they connect more with potential job seeks due to widespread use of Facebook.
  • 3 in 4 minutes on social networking sites are spent on Facebook.
  • 1 in 7 minutes spent online are spent on Facebook.
  • 73% of recruiters have successfully hired using social media.
  • 18.4 million candidates found a job via Facebook in 2011.
  • 52% of job seekers use Facebook to help find work.
  • 57% of job seekers expect companies to interact with their fans and followers.
  • Companies with strong Talent Pools receive 20% more applicants.
  • Facebook users share things they like 3.2 billion times per day.
  • 92% of people trust recommendations from friends.
  • 88% of recruiters decreased their print advertising costs by using Facebook Ads.
  • 35.87% more applications for advertised vs non-advertised jobs in 2012.
  • 1 in 5 recruitment searches are now mobile.
  • 600 million of Facebook’s 1 billion users access the site from a mobile device.


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Social Media predictions for 2013

I’ve been reading a lot of articles recently on ‘Social Media predictions for 2013’.

Here are some of the key changes we might see:

  • MySpace relaunches: MySpace’s new owners (which includes Justin Timberlake) have teased that it will be coming back as a ‘media-centric social networking service’. It will still focus on music but will compete with Facebook, Twitter and Spotify. I think it will cause a huge buzz, won’t necessarily affect recruitment, but is certainly something to keep an eye on.
  • The Twitter-Instagram photo rivalry will continue: After the Facebook-Instagram acquisition, Twitter began rolling out new Instagram-like features such as filters. It is likely that Twitter’s photo-editing and sharing services will grow but remains to be seen whether they can catch up with Instagram.
  • Content creation grows in importance and becomes more targeted: Econsultancy found that only 38% of companies surveyed had a content strategy in place, but 90% believed it would become more important over the next 12 months.
  • Focus on visuals: The growth of Pinterest, increase of image services for Twitter and the importance placed on content, all shows that images, videos and infographics are an important part of social media strategy for 2013.
  • Facebook will offer a premium version of Facebook Pages. This premium version will include advanced analytics that will give marketers greater insight around specific fan segments (top commenters, customers, new fans) and the ability to do ‘frictionless email acquisition’ (click “join” within a Page update to opt in).
  • The fastest-growing social network will be SlideShare.
  • Twitter is going to start “personalising” your Twitter feed based on an algorithm that might be called “TweetRank,” or perhaps “TwedgeRank.” The algorithm will include Influence, Engagement, Alignment, Gravity and Interests.
  • Google+ will become a ‘must use’ service (but still not get the engagement levels of other channels).
  • LinkedIn will get bigger: With the new company and personal profile changes rolled out in 2012, it is likely that LinkedIn will have increasing relevance in the social space. People are treating LinkedIn more like Facebook’s news feed, encouraging more engagement and more regular posts.

What are your Social Media predictions for 2013?

Sources:
http://www.digitalbuzzblog.com/infographic-social-media-statistics-for-2013/
http://news.cnet.com/8301-1023_3-57559362-93/social-media-five-predictions-for-2013/
http://news.cnet.com/8301-1023_3-57519306-93/a-revamped-myspace-will-stay-true-to-roots/
http://socialmediatoday.com/blaisegv/1128441/5-predictions-social-media-2013
http://econsultancy.com/uk/blog/10812-just-38-of-companies-have-a-content-marketing-strategy-report
http://www.socialmediaexaminer.com/social-media-predictions-2013/
http://www.vocus.com/blog/2013-social-media-predictions/
http://blogs.constantcontact.com/product-blogs/social-media-marketing/social-media-predictions-for-2013/


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Social Media Developments – 4th January 2013

Twitter Passes 200 Million Active Monthly Users

Here is how it now compares to some of the other social media networks:

Google+ – 135 million users.

Facebook –  over 1 billion.

Tumblr – over 77 million blogs and 3.4 million unique visitors (per comScore).

Instagram – 100 million users – though it will be interesting to see how many users defect as a result of the new changes to their terms and conditions. I deleted my account with them this week in favour of another similar app.

Though I have also found this interesting article on Twitter growth vs. that on Facebook.

I’ve also read predictions that SlideShare will be the biggest growing social network in 2013 and here are some others to watch.

Google+ Improves Integration

Now when you upload a video to YouTube, you have the option to automatically share with your Google+ account. Google+ will also show all your public videos on your profile.

Google have also made it possible to start adding links Google+ profiles and pages into Blogger posts when you want to mention them.

I think this is a sign of things to come as the two channels become closer to one super-network.

New YouTube Design

YouTube has changed its design to make the Subscribe and Watch Channel functionality more prominent. This should help everyone who owns channels as it should encourage high numbers of subscribers. I imagine this will be particularly noticeable on the paid branded channels.

Top LinkedIn Company Pages

LinkedIn has named what it considers to be the top 12 company pages. These are (in alphabetical order):

  1. Abode
  2. Aurecon
  3. CNBC
  4. HireVue
  5. HubSpot
  6. INSEAD
  7. The IT Media Group
  8. Magna Powertrain
  9. Pacific Dental Services
  10. Tata Consultancy Services
  11. The Walt Disney Company
  12. Xactly Corporation

 

It’s worth taking a look at these to see if there is anything we can incorporate into our client company pages to improve engagement and increase followers.

New Twitter Design is Mandatory

The new Twitter design was previously an option, but over the past few weeks, Twitter has made this compulsory across all profiles. You’ll be able to see the real Twitter users by whether or not they have updated the header photo on the top of their profiles.

Facebook Tests Single Column Timelines

Facebook looks to be testing yet another type of layout for profiles and pages. Apparently this is very early days though, so look out for more on this.


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Work4Labs webinar – Demo Day with Kurt

The webinar claimed that it would cover the following four areas:

  1. Why Facebook?
  2. Challenges of Facebook
  3. Components of social media success
  4. Q&A (this didn’t really happen, I think everyone was ready to go by this point)

 

The majority of the webinar was on point 3, with the answer – unsurprisingly – matching perfectly with what the Work4Labs Facebook app can now do. To be fair, it is pretty impressive – at a cost. But apparently it is now used by 1 in 4 Fortune 500 companies.

1. Why Facebook?

There was nothing ground-breaking here, but some nice stats – 18.4 million Americans found a job through Facebook last year, 73% of employer have successfully hired through social media, 84% of the US population are passive job seekers, 1 in 7 online minutes are now spent on Facebook. It’s big. Really big. But we already knew that.

2. Challenges of Facebook

Again, nothing we haven’t heard before, but I did like this section because it presented the challenges very clearly from a client perspective, something we might sometimes forget. The challenges addressed were:

  1. Is Facebook a good platform for social recruitment?
  2. Where do I start?
  3. How do I leverage my Facebook fan base?
  4. How do I drive engagement with my employees?
  5. How do I find the best candidates?
  6. I want to go mobile, but how?
  7. Is there a solution that can simplify all this?

 

Basically presenting it as “Facebook is big and scary and I am busy and important and don’t have time to figure it all out”.

3. Components of social media success

As mentioned, this basically addressed the points above and showed how the app addresses them all. It was quite a neat way of doing it and the custom app can do some very clever things, providing all of the following:

  1. Social career site in a friendly, familiar environment (i.e. Facebook), which can be adapted to mirror a careers site in a number of ways.
  2. Employer branding – you can do quite a lot with this on the custom app, including clickable banners and videos.
  3. Talent communities – there is functionality for speculative CVs.
  4. Social job distribution – sharing buttons integrated into job description, see jobs that match you and your friends, set up auto-job distribution across various social networks (I was sceptical, but it actually sounds pretty well thought-out).
  5. Recruitment ads included – nothing special here.
  6. Employee referrals – you can email employees and send them reminder emails, which let them know of current jobs, who they know who would be suitable for the jobs, and easily let you send the job on to them.
  7. Mobile site looks pretty slick and allows for easy online application, including auto-populated fields where possible and the ability to send the job to your computer, where it will remember where you got to in the application process.
  8. Easily integrates with Taleo, Kenexa and a few other ATS’s (although by no means all of them). The app tracks up until candidates click apply, and the jobs can also be tagged so you can track the whole process through an ATS.

 

The minimum annual cost for a custom app is $7,200, with prices going up to around $32,000 if you want all the clever stuff. However, this did inspire me to look at the basic app, and it is much better than it was when we gave up on it. Most importantly, there are now unlimited job slots available, even on the basic plan. A full comparison of Basic, Pro and Enterprise can be found here, and I was pleasantly surprised.

There are a couple of downsides. Potentially the biggest problems are that you need Enterprise to feature in the Facebook Jobs app (although that might not be such a big loss) and that you still need people to apply through Facebook rather than directing them to an external careers site (although I reckon we can get around that by including a link in the job description instead).

I seriously think it does now look like a much more appealing option than it used to. It looks like they realised the competition was catching up and massively upped their game.